USER EXPERIENCE
USER INTERFACE
RESPONSIVE DESIGN
ART DIRECTION
BRAND & IDENTITY
STORYTELLING
PHOTOGRAPHY
80%
85%
95%
85%
80%
85%
75%
01 PROFESSIONAL
MY SPECIALTIES
ART DIRECTOR
BASED IN CALIFORNIA
I'M
FLORA.
I'M A CREATIVE WITH 15+ YEARS OF EXPERIENCE CRAFTING USEFUL AND DELIGHTFUL USER EXPERIENCE. DISCOVERY, STRATEGY, CREATION, AND ITERATION ARE ESSENTIAL INGREDIENTS TO SOLVING THE MOST DIFFICULT PROBLEM. I BELIEVE THAT AN HONEST CONVERSATION AND A WELL-CONDUCTED RESEARCH ARE ESSENTIAL FOR A SUCCESSFUL DESIGN PROCESS.
02 PORTFOLIO
03 Experience
MY LATEST WORK. SEE MORE >
Senior Designer
Lead design direction & strategies in creating digital, social, print and corporate event marketing campaigns.
APTTUS
2015-2019
Senior UX Designer
Built internal & external UI/UX designs/features and wireframes for Visa Developer. Presented designs to internal stakeholders, iterated with product team and collaborated with engineers.
VISA
2014-2015
Art Director
Lead UX/UI design direction for Cisco Investments, Charles Schwab corporate & subsidiary enterprise websites. Designed style guides & pattern libraries for enterprise web applicaitons.
HYPERRELEVANCE
2011-2014
Jr. Art Director
Took opportunities as a production artist in becoming a design lead and ultimately owned projects as a director.
CREATIVE I
2010-2011
Production Artist
Prepared HP product & environment photography for advertising & packaging.
CREATIVE I
2003-2010
Graphic Designer
Clients Included: 1185 Design, Minted, Neo Academy of Science and Art, Central Coast Baptist Association, Down etc., EndogenX Inc, Joyful Noise Xpress, Pink Papaya, CalPoly El Corral Bookstore
FREELANCE
2000-2011
At the end of the day,
I just want to make great
things with great people.
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