I'M
FLORA.
ART DIRECTOR
BASED IN CALIFORNIA
I'M A CREATIVE WITH 15+ YEARS OF EXPERIENCE CRAFTING USEFUL AND DELIGHTFUL USER EXPERIENCE. DISCOVERY, STRATEGY, CREATION, AND ITERATION ARE ESSENTIAL INGREDIENTS TO SOLVING THE MOST DIFFICULT PROBLEM. I BELIEVE THAT AN HONEST CONVERSATION AND A WELL-CONDUCTED RESEARCH ARE ESSENTIAL FOR A SUCCESSFUL DESIGN PROCESS.
01 PROFESSIONAL
MY SPECIALTIES
USER EXPERIENCE
80%
USER INTERFACE
85%
RESPONSIVE DESIGN
95%
ART DIRECTION
85%
BRAND & IDENTITY
80%
STORYTELLING
85%
PHOTOGRAPHY
75%
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
2019-2026
DELTA DENTAL
Senior Visual Designer
Lead design direction & strategies in creating digital, social, print and corporate event marketing campaigns.
2015-2019
APTTUS
Senior Designer
Lead design direction & strategies in creating digital, social, print and corporate event marketing campaigns.
2014-2015
VISA
Senior UX Designer
Built internal & external UI/UX designs/features and wireframes for Visa Developer. Presented designs to internal stakeholders, iterated with product team and collaborated with engineers.
2011-2014
HYPERRELEVANCE
Art Director
Lead UX/UI design direction for Cisco Investments, Charles Schwab corporate & subsidiary enterprise websites. Designed style guides & pattern libraries for enterprise web applicaitons.
2010-2011
CREATIVE I
Jr. Art Director
Took opportunities as a production artist in becoming a design lead and ultimately owned projects as a director.
2003-2010
CREATIVE I
Production Artist
Prepared HP product & environment photography for advertising & packaging.
CONTACT
At the end of the day,
I just want to make great
things with great people.
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